Our Story
Preserving Heritage, Crafting Elegance
Preserving Heritage, Crafting Elegance
Founded in 2010, Sat Guru began as a small family business in the heart of Amritsar, driven by a passion for authentic Indian textiles. What started as a modest shop has grown into one of India's most trusted destinations for premium ethnic wear.
Today, we work directly with over 50 artisan families across Varanasi, Kanchipuram, and Chanderi, ensuring that every piece you receive is not just a garment, but a work of art carrying centuries of tradition.
15+
Years
50+
Artisans
15K+
Happy Clients
To bring the finest handcrafted Indian ethnic wear to women worldwide, while preserving traditional weaving techniques and supporting artisan communities across India.
To be the world's most trusted destination for authentic Indian ethnic fashion, setting the gold standard for quality, craftsmanship, and customer experience.
Every product is Silk Mark certified and sourced directly from verified artisan families.
We believe in fair trade practices and ensuring artisans receive fair compensation for their craft.
From sourcing to delivery, we maintain the highest standards of quality and service.
"My journey with textiles began in my grandfather's small shop in Amritsar. I grew up surrounded by the magic of handlooms - watching artisans transform simple threads into magnificent sarees.
Today, with Sat Guru, I aim to share this magic with the world. Every piece we sell carries not just fabric, but stories of dedication, heritage, and love."
Explore our collection of handcrafted sarees, lehengas, and ethnic wear. Each piece is a masterpiece waiting to be part of your story.
Shop Collection